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GEA Launches the Second Edition of Its Happiness Creators Initiative

GEA Launches the Second Edition of Its Happiness Creators Initiative

Sep 21, 2023

At a ceremony held in Riyadh today, the General Entertainment Authority (GEA) launched the second edition of its Happiness Creators initiative, dedicated to qualifying, developing and training human resources in the entertainment sector. The initiative includes educational and training programs in cooperation with international universities and academies specialized in various fields of the entertainment sector.
The ceremony witnessed the signing of several memorandums of understanding and agreements between GEA and a number of entities with the aim of enhancing cooperation, supporting employment in the entertainment sector, and training human resources to develop the entertainment sector.
The agreements were signed by Engineer Ayman Al-Mashhouri, Executive Vice President for Human Resources and Administrative Affairs at GEA, with representatives of the Human Resources Development Fund, the National Center for E-Learning, the Applied College of Imam Mohammed bin Saud Islamic University, King Abdulaziz University, and the Prince Mohammed Bin Salman College (MBSC) of Business & Entrepreneurship, Prince Sattam bin Abdulaziz University, and Al Yamamah University.
The launch ceremony also honored a number of success partners, including Al-Othaim Company, Al-Hokair Group, Huadi International Group Co., Ltd., First Entertainment Company (First Entertainment), Future Steps Entertainment, Comedy Club Company Limited, Creative Audio Entertainment Company (Vocal), Shira International Company, Al-Halaba Entertainment Company (Gamma), and TCG Master.
The initiative programs launched by GEA this year include the Entertainment Leadership program, which aims to develop the skills of company owners and employees who hold leadership positions in the entertainment sector. The program runs for up to 6 months and includes workshops, training courses, guidance sessions, and international field visits.
The Entertainment Fellowship program is one of the prominent programs offered by the initiative. The duration of the program is 4 months and seeks to train those with intermediate experience through in-person workshops, distance learning, and international visits concerned with developing their skills in the entertainment fields, through harmonization between theoretical education and direct practical application. The program is held in cooperation with international universities, companies, and a number of local and international entertainment industry leaders.
The initiative allows some trainees to participate in a qualifying program that ends with their employment in the entertainment sector. The program consists of training packages over 12 months provided by specialists from prestigious international universities in the management of entertainment destinations, health and safety management at events, and design of entertainment experiences.
The new edition of the initiative holds more than 120 development courses. GEA begins receiving registration applications at the end of September, while the initiative’s programs begin in November.

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