The video of Riyadh Season 2022 announcement, with its slogan “Beyond Imagination”, recorded more than 100 million views on social networking sites around the world, and 1.15 billion impressions, in addition to 21 million interactions.
Social media platform views were as follows: 31.7 million on Twitter, 22.6 million on Instagram, 2 million on Facebook, 24.8 million on Tik Tok, 16 million on Snapchat and 4 million on YouTube, according to the tweet of the Chairman of General Entertainment Authority, Turki Alalshikh, on his Twitter account.
The video teaser of Riyadh Season 2022 includes distinctive scenes and visual and musical effects. The video shows famous international stars in the fields of art and sports, including the player of the French national team and Real Madrid and winner of the Golden Ball award, Karim Benzema, and the star of the Egyptian national team and Liverpool FC Mohamed Salah.
Salah appears in the video carrying a sphere, which symbolizes the largest sphere in the world in Boulevard World zone. In addition, the international DJ Khaled chants his famous line “They didn’t believe in us,” concluding: “RIYADH DID!”
The video includes singing stars Majed Al Mohandes and Nancy Ajram, in addition to actress Nadine Njeim. The video also shows the participants touring the zones of the season and walking between the sites of the countries whose cultures and lifestyles are reflected in the season.
Riyadh Season 2022 is characterized by containing a variety of entertainment activities in the field of games, restaurants and cafes, in addition to concerts and plays, and many international exhibitions in various fields of entertainment.