The General Entertainment Authority (GEA) has achieved ISO/IEC 20000 certification for the excellence of its information technology (IT) service management framework from the British Standards Institution (BSI) which is accredited by the International Organization for Standardization, on the account of its high efficiency in technical solutions which serve to enhance the Saudi entertainment sector according to international standards. This milestone promotes the position of the IT and technical systems developed by GEA and cements their superiority in line with international standards, demonstrating GEA’s adherence to those requirements in organizing and completing operations and documenting output, and its effective adoption of the System Integration process in the field of IT. Furthermore, GEA’s achievement is an outcome of its efforts in advocating digitalization and providing advanced services through digital platforms, allowing for an upsurge in competitiveness within the entertainment sector across the Kingdom, and boosting the performance, quality as well as effectiveness of the IT sector. The ISO 20000 certification is the premier international standard with a focus on IT, and one of the most prestigious global certifications in IT service management.