Under the patronage of His Royal Highness Prince Khalid Al-Faisal, Advisor to the Custodian of the Two Holy Mosques and Emir of Makkah Region, and on his behalf, His Royal Highness Prince Saud bin Mishal bin Abdulaziz, Deputy Emir of Makkah Region, honored HE Turki Alalshikh, Chairman of the General Entertainment Authority (GEA) with the Cultural Excellence Award at the 17th edition of the Makkah Excellence Award for 2025, in recognition of the “Ala Khutah” project.
Alalshikh expressed his appreciation for the recognition during the ceremony held today (Wednesday) in Jeddah. In a post on X, he wrote: “I am honored to receive a precious award from my homeland, priceless and bearing the name of the holiest of places. This award, championed by His Royal Highness Prince Khalid Al-Faisal, and presented by his deputy, His Royal Highness Prince Saud bin Mishal, means a great deal to me.”
He added: “The people of Makkah Region are fortunate to have such leadership. After God’s grace, I dedicate this award to the Custodian of the Two Holy Mosques, from whom I learned precision and mastery of work, and to His Royal Highness Prince Mohammed bin Salman, for his support, encouragement, and trust.”
He concluded by noting that all achievements, after God’s blessing, are the result of the support, empowerment, and trust of the Kingdom’s leadership.
The “Ala Khutah” project is an immersive experience that recreates the historic route taken by Prophet Muhammad, peace be upon him, and his companion during the Hijrah from Makkah to Madinah in the first year of Hijrah.
The experience aims to revive the memory of this significant event by enabling Muslims to follow in the footsteps of the Prophet, peace be upon him, during his journey, with a focus on the historical dimensions of the migration.
The Makkah Excellence Award seeks to encourage outstanding individual and collective achievements, promote Islamic values in professional ethics and excellence, highlight the cultural creativity of the people of Makkah Region, encourage the use of modern technologies in development, elevate performance and quality standards, and support the development of human resources in the region.