His Excellency Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), announced that Big Time Creative Shop, the creative partner of Riyadh Season, has won an Emmy®️ Award, becoming the first agency in the Middle East, Africa, and Asia to achieve this milestone.
The win came in the category of Outstanding Promotional Announcement at the 46th Sports Emmy Awards, presented by the National Academy of Television Arts & Sciences (NATAS).
H.E. Turki Alalshikh shared a video on his official X account documenting the moment of receiving the award, stressing that this achievement is the result of a fully Saudi team led by young talents who have reached the highest global ranks. He emphasized that the true value of such recognition lies in its positive impact on people and the audience’s satisfaction with the ideas and projects delivered, noting that public appreciation is the ultimate goal.
The award highlights the significance of the winning project, “Usyk Vs Fury Reignited,” which was praised by the judging panel for its creative excellence and strong impact, showcasing Saudi Arabia’s ability to compete at the highest level in international media awards.
This victory marks a pivotal milestone underscoring the Kingdom’s growing leadership in the entertainment sector and further strengthens Riyadh Season’s role in empowering national talents and showcasing them on the global stage with unprecedented achievements.