Boulevard World stands as one of the most vibrant and popular zones of Riyadh Season, serving as an open global destination where visitors experience a complete journey across cultures without leaving Riyadh.
From the moment they enter, visitors find themselves immersed in multiple worlds, each representing a different country with its own identity, atmosphere, and performances presented at a high daily frequency, ensuring an experience free of monotony.
Boulevard World is distinguished by the density of its daily performances, with the participation of nearly 200 male and female artists from around the world, delivering more than 130 shows every day across various areas of the zone. These include folkloric performances, roaming welcome shows, traditional dances, and live musical acts, all presented according to a diverse schedule that sustains entertainment from opening until closing hours.
This variety creates a constantly renewed experience, as performances are not limited to a single showing. Many acts are repeated several times throughout the day depending on the area, with some shows staged four to five times daily, allowing visitors to move freely without concern of missing any experience.
In each area, visitors encounter a distinct rhythm and cultural identity, ranging from traditional Arab performances in the Saudi pavilion and other Arab zones, to Asian dances, European arts, and Latin performances, forming a vivid tableau of global cultures under one roof.
Performances across the zone are diverse. In the Saudi area, visitors enjoy traditional welcoming performances such as Al-Ardah, Al-Khubaity, Al-Rayeh, Al-Khatwa, Al-Yanbawi, and Al-Samri. Kuwait presents its musical ensembles and folk arts, while the Levant showcases folkloric performances and Aleppine Qudood. Iran participates with traditional dance performances, and Thailand offers distinctive welcoming and showcase acts. India features cultural parades and performances inspired by Bollywood eras, Egypt presents shows inspired by the character of Cleopatra, and France delivers mime arts, Parisian dances, and mobile café atmospheres.
The experience also includes roaming Korean performances and K-pop arts in a central Korean plaza, Indonesian traditional dances, Turkish folk arts accompanied by traditional music and the qanun instrument, Italian performances inspired by Venetian masks, and Greek rhythms at the grand Greek amphitheater featuring bouzouki music. Mexican mariachi performances, Spanish musical and theatrical arts, American cowboy shows, and Chinese performances featuring small circus acts, dragons, and traditional masks further enrich the journey, bringing world cultures together in one uninterrupted setting.

What truly sets Boulevard World apart is not only the number of performances, but its ability to keep visitors in a constant state of discovery. Moving between areas feels like traveling between countries, as music, costumes, languages, and performance details change within minutes. As a result, a single visit is not enough to explore everything the zone offers, explaining the high turnout and repeat visits from families, youth, and tourists.
Designed to welcome tens of thousands of visitors daily, the zone offers a fully integrated experience built on content density and diversity rather than a single show or limited event. This is its true strength, transforming Boulevard World into a lively, ever-evolving destination that never pauses and never looks the same at any hour of the day, securing its place as one of Riyadh Season’s most prominent attractions and among the most captivating for visitors.