A National Initiative to Discover Saudi Talent in Media and Entertainment

As part of the strategic partnership between MBC Academy and the General Entertainment Authority (GEA), the Creative Journey Across the Kingdom returns for its fourth season, touring nine Saudi cities to discover and nurture young Saudi talents in the fields of media, entertainment, and filmmaking.
This initiative aims to empower Saudi creative energies by showcasing their talents and providing real opportunities to build their professional futures in these promising industries. Live auditions are held in each city, followed by development and mentoring sessions led by industry experts. Top candidates from each region are selected to compete in the final round at the national level.