Entertainment Lab is a creative challenge that aims to promote a national culture of innovation and develop sustainable creative solutions that help grow the entertainment sector in the Kingdom. It brings together entrepreneurs, innovators, and designers to work in multidisciplinary teams to provide effective solutions to real challenges faced by the entertainment industry.
The Entertainment Lab Challenge serves as a platform to discover talents and support incubatable solutions that meet the needs of the entertainment market and build a promising future. Click here to register

Enjoy Saudi is an entertainment calendar that highlights over 50 different entertainment activities taking place across all cities of the Kingdom, aiming to enrich the entertainment experience in alignment with Saudi Arabia’s Vision 2030. The initiative supports the goal of providing diverse entertainment options and opportunities for all segments of society, enhancing quality of life and spreading joy throughout the Kingdom.

An experience that simulates the historic journey taken by Prophet Muhammad (PBUH) with his companion Abu Bakr Al-Siddiq (RA) during the Hijrah from Makkah to Madinah in the first year of the Islamic calendar.