“Himma Hatta Al-Qimmah” is a national identity initiative launched by GEA
Under the direction of His Excellency, Turki bin Abdulmohsen Al Al-Sheikh, Chairman of the Board of Directors, the General Entertainment Authority (GEA) launched at the end of last month the identity of the 90th Saudi National Day: Himma Hatta Al-Qimmah (Passion to the Top), is an extension of the identity of last year's celebration as a dedication to the meanings and connotations of the phrase.
The national identity that GEA tried to unify among all the participants in the celebrations was widespread. Roads and building walls were decorated with it. It was used in a large number of applications of the public and private agencies; as an expression of national pride, and love that surrounds the nation citizens.
GEA did not overlook to make the identity logo accessible to the ones requesting it. GEA launched a website http://nd.gea.gov.sa / that includes distinctive and diverse files of the national identity, which clearly contributed to the promotion of the beautiful stereotypical image witnessed during the celebration of the most cherished country days.
The national identity aims to enhance the values of work and construction for the sake of the nation. It aims to overcome challenges, and emphasize the ability of the people of this nation to reach highest levels of performance and achievement. It includes the meanings of unity, solidarity, national pride and wise leadership that leads the nation towards development, growth and prosperity under the leadership of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz and the Crown Prince Mohammed bin Salman.
The slogan of the National Day Identity (Himma Hatta Al-Qimmah), launched by the GEA last year and this year, has been inspired by words of the Crown Prince Mohammed bin Salman, “The Saudis strength is like that of the Tuwaiq mountain, unbreakable.”