About Us

Thrilling entertainment
and wide offerings

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The General Entertainment Authority was established in line with Saudi Vision 2030 to regulate and develop the entertainment sector by providing inclusive, world-class entertainment offerings that would drive the industry to proactively contribute to the fulfillment of the national goals of a Vibrant Society and a Thriving Economy.

Enrich entertainment offerings

GEA seeks to create inclusive entertainment offerings that are available across the Kingdom and accessible to people from all walks of life, providing opportunities for families and friends to experience different activities together and improving the quality of life.

Amplify economic impact

GEA aims to promote a self-sustaining entertainment sector that could support the national economy by contributing to revenue diversification and GDP growth, while creating jobs for national talents, supporting local SMEs, and attracting foreign direct investments.

Facts & Figures

The entertainment sector has achieved record numbers over the past 5 years:

2,189
New licenses
+2500
Businesses involved
1,809
New permits
+1B
Total revenue
+75M
Events attendees
+26K
Days of events

GEA Brand Guideline

This guidebook defines the logo’s denotation, and the right uses, colors and dimensions, and different variations.